Results for "Advertising Technology Sector"

2 stories found

BusinessYahoo17d ago

Demand-Side Ad Tech Stocks Decline Amid Market Concerns

Shares of demand-side ad tech companies, including The Trade Desk and AppLovin, experienced significant drops. This decline reflects broader concerns and issues within the demand-side advertising technology sector.

Culturewsjvarietydeadline28d ago3 sources

Nielsen to Acquire Ad-Tech Firm DoubleVerify for $2.5 Billion

Nielsen is set to acquire the ad-tech firm DoubleVerify for $2.5 billion in a move aimed at enhancing its digital measurement capabilities. This acquisition will augment Nielsen's offerings in the advertising technology sector.