The recent Gucci sponsorship deal is proving to be a significant draw for the Alpine Formula 1 team, with executive advisor Flavio Briatore indicating that the team is now in discussions with three or four additional prospective sponsors. This surge in commercial interest is attributed to the high-profile Gucci partnership.

Flavio Briatore's position at Alpine appears precarious, with suggestions he might be out by 2027 as he reportedly lacks influence over a potential sale of Otro Capital’s stake, following significant changes already made for 2026.

Mercedes has confirmed its withdrawal from negotiations to purchase a minority shareholding in the Alpine Formula 1 team, citing concerns that the proposed deal was overpriced.

Luxury fashion brand Gucci is reportedly planning to become the title sponsor of the Alpine F1 team starting in 2027, potentially replacing current sponsor BWT.

Mercedes has confirmed its withdrawal from negotiations to purchase a minority shareholding in the Alpine Formula 1 team, citing concerns that the proposed deal was overpriced.