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Betches, an entertainment company targeting millennial and Gen Z women, is expanding its video content slate with its first original scripted long-form comedy series titled 'Sisters,' set to be released this summer.
Betches has signed with CAA for podcasts and creator representation, while Robbie Williams has signed with WME for worldwide representation. These agreements mark significant steps for both entities in their respective industries.
Aleen Dreksler, CEO and founder of Betches Media, discussed on a podcast how she built her digital media brand into a successful hub for women, focusing on comedy and community. She detailed the company's origin story and its growth.