McDonald's CEO Chris Kempczinski has drawn fresh criticism following a new interview where he attempted to address a previous viral video of him reviewing a Big Arch burger.

McDonald's has introduced the new Big Arch burger in its Polish restaurants, with a special premiere on March 17. The large burger will only be available for a few weeks.

You're not the McDonald's CEO, but you can test your skill with our quiz! Mike Campbell/NurPhoto via Getty Images The McDonald's CEO is getting roasted for an awkward taste test of the new "Big Arch" burger." Do you think you could really do so much better, huh, tough guy? Take our fun quiz to see if you really CAN do a better job as McDonald's CEO. Poor Chris Kempczinski. What should've been a joyous occasion — the launch of the new "Big Arch burger — has turned into a public drubbing for ...

McDonald's has introduced a new supersized Big Arch Burger to its menu in the United States.

A Business Insider reviewer compared McDonald's new Big Arch burger to the iconic Big Mac, finding the Big Arch to be significantly larger and superior, putting the chain's signature burger to shame.

McDonald's CEO Chris Kempczinski is facing criticism after his review of the new 'Big Arch' burger ignited a debate among rival fast-food chains about authenticity.

A review of the Big Arch burger by McDonald's CEO Chris Kempczinski caused a stir on social media, with users mocking his small bite and his decision to call the food a "product."

A reviewer compared McDonald's Big Arch burger to the classic Big Mac, concluding that the Big Arch significantly surpassed the chain's signature burger in flavor and quality.

Rivals like Burger King and Wendy’s have also been biting off that McDonald’s CEO video — and industry experts say it’s good for business for everybody.

Video of Chris Kempczinski trying new ‘product’ the Big Arch burger criticized for feeling forced and corporate Business leaders are increasingly placing themselves in front of the camera, in an effort to appear more relatable to a social media-first audience. When it goes well, it can be a huge hit. When it doesn’t, you risk becoming the subject of online ridicule. In the recent case of Chris Kempczinski, the McDonald’s CEO and president, it’s the latter. Continue reading...