A new GNTO survey across ten European markets indicates strong interest in visiting Greece, with 29% planning a visit and demand extending beyond the peak summer season. Greece is among the top choices for European travelers, with safety and hospitality rated highly, though value for money remains a comparatively weaker point.

Greece ranks as a preferred travel destination for Europeans this summer, placing third for Germans and Italians, fourth for Britons and French, and sixth for Spaniards.

European tourists, including those from Spain, Portugal, and Greece, are increasingly choosing alternative destinations like Tunisia, Egypt, and Thailand, opting away from the Middle East for their vacations.

Airlines and ferry operators in Europe are implementing higher ticket prices and fuel surcharges, with some potentially facing flight cancellations, as a direct consequence of surging fuel costs impacting the travel industry.

The EU plans to 'redouble efforts' on its new border control system for non-European travelers after airports and airlines jointly criticized the system, launched in autumn, for its impact on air travel.

Modern European travelers are changing their habits, with half seeking authenticity away from mass tourism and two-thirds shifting their getaways to intermediate or low seasons.

European travelers are expected to face increased flight prices, potential cancellations, and fuel shortages this summer, attributed to the ongoing conflict in the Middle East and disruptions in fuel.

Hotels in Japan are experiencing cancellations from European travelers who had planned to visit via major airports in the Middle East, indicating a ripple effect of the conflict in Iran on international travel.

A survey reveals that nearly 80% of European travelers use artificial intelligence for trip planning, with Hungarians specifically preferring AI for price comparison and unexpected airport complications over consulting staff.

The ongoing conflict in the Middle East is reshaping global tourism flows, leading European travelers to redirect towards safer Mediterranean destinations including Spain, Jordan, Tunisia, Italy, Greece, Cyprus, and Thailand.

Developments in the Middle East are influencing the behavior of European travelers, leading to a redefinition of demand from key markets like France and Germany for tourism in Greece.

In January alone, 28,678 Portuguese travelers were registered in Brazil, a 34% increase compared to the same month in 2025. The country is betting on attracting European travelers.