IMAX has entered into a partnership with Goer Dynamics to develop an innovative in-vehicle entertainment platform. This collaboration aims to bring high-quality cinematic experiences to automobiles, expanding IMAX's presence into the automotive sector.

Imax and Chinese audio-visual technology company Goer Dynamics have formed a strategic partnership to develop an immersive in-vehicle entertainment system for self-driving cars in China, with commercial production targeted for late 2026.