Callaway Golf has officially ended its multi-year partnership with the streetwear brand Good Good after intense public criticism over a recent advertisement. The controversy has triggered wider industry repercussions, including retailer pullouts and broadcast delays.

The popular golf media brand is under scrutiny after a promotional video was accused of glorifying violence against women, drawing criticism from viewers and advocates.

Good Good Golf member Brad Dalke is set to make his professional debut on the PGA Tour in November at the Good Good Championship.

A co-founder of the golf apparel brand Good Good Golf released a detailed apology following widespread backlash over a commercial that portrayed violence against women. He condemned the advertisement as unacceptable and acknowledged its harmful messaging.

Good Good Golf has removed a video from its platform following criticism that it depicted violence against women.

Major sporting retailers Dick’s Sporting Goods and Golf Galaxy have removed products from the Good Good Golf brand following widespread consumer criticism over a controversial video.

The Good Good Golf Tour is set to make a stop at the West Point Golf Club on Wednesday, June 24. Details regarding the tournament's start time, format, and live streaming options have been released.