Ricky Wong Wai-kay, founder of HKTVmall, has spoken out to defend his firm's medical project, stating its research aims to reduce suffering for elderly patients despite involving controversial animal experiments.

Animal rights groups in Hong Kong are urging a public boycott of online retailer HKTVmall after its parent company revealed a life science project involving experiments on detached animal heads.

The parent company of Hong Kong online retailer HKTVmall is facing backlash and defending its life science project, which involves testing the viability of detached animal heads and limbs, amid ethics concerns.