Creator Vince Gilligan spoke about his new series 'Pluribus', reflecting on the importance of letting viewers interpret the meaning of a show, a lesson learned from his experience with 'Breaking Bad'.
Vince Gilligan and composer Dave Porter discuss their long-running collaboration and the main theme for Apple TV's 'Pluribus,' which earned Porter three Emmy nominations.
Rhea Seehorn, the lead actress in Vince Gilligan's Apple TV show 'Pluribus,' discusses her role and answers questions about the upcoming second season, including the potential for her character, Carol, to cause global chaos.
The 2026 Primetime Emmy nominations have been announced, with 'The Pitt' leading all shows with 25 nods and 'Hacks' setting a new record for comedies with 24 nominations. Actor Noah Wyle was specifically nominated for his role in 'The Pitt', joining various other actors, showrunners, and network executives reacting to their recognition.
A former US Olympian was indicted on a felony charge for allegedly causing $1,000 in damage to the Lincoln Memorial Reflecting Pool. The individual faces up to ten years in prison for the alleged vandalism.
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Actress Rhea Seehorn shared her experience on the set of Apple TV's 'Pluribus,' noting the healthy debates among cast and crew about the show's themes and questions.
Actress Karolina Wydra, who plays Zosia on the Apple TV drama 'Pluribus', took an unconventional path to her breakout role, receiving a cold call from an agent she wasn't even working with.
Creator Vince Gilligan and star Rhea Seehorn reunited to discuss their Apple TV drama series 'Pluribus,' offering an update on its second season and their creative partnership.
Actress Karolina Wydra, known for her 'femme fatale' roles, is now in the Emmy race for her performance as Zosia in Vince Gilligan’s 'Pluribus,' a role she almost didn't audition for.
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The Gotham TV Awards 2026 have announced their winners, with series like 'I Love LA,' 'Pluribus,' and 'DTF St. Louis' taking top honors. Tim Robinson, Chase Infiniti, and Michael Shannon received acting prizes, and Michelle Pfeiffer was honored at the event.
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The annual ASCAP Screen Music Awards honored composers for their work on productions like "Wicked: For Good," "Palm Royale," and "Stranger Things," with David Vanacore also receiving a Lifetime Honor.
Actress Rhea Seehorn expressed her eagerness to work with 'Better Call Saul' creator Vince Gilligan on any project, including her role as 'Pluribus' in a show about an alien viral invasion.
An article explores the contemporary relevance and meaning of the US national motto 'E pluribus unum' (Out of many, one), examining its implications for unity today.
Legendary creator Vince Gilligan has submitted his 'Pluribus' pilot for Emmy consideration, raising questions about whether he will finally win for writing or directing despite his numerous nominations.
Pluribus is one of the best new shows on television due to its bold premise — but it was almost even bolder, with the majority of its cast once set to appear nude.
Charles Porch (with red flower), formerly of Meta and now OpenAI, at the Met Gala.
Theo Wargo/FilmMagic
OpenAI just hired Charles Porch, Instagram's head of partnerships.
Porch has deep connections to celebrities and Hollywood, and plans to talk to them about their "fears" of AI.
Maybe OpenAI is realizing they need celebrities to stop publicly hating AI so much.
A "detriment" to human creativity, said Vince Gilligan, creator of "Breaking Bad" and "Pluribus" about AI. "Horrifying," said James Cameron about the possibility of AI actors. "I'd rather die," said Guillermo del Toro. "Incredibly destructive," said Cate Blanchett.
It's not hard to see why OpenAI recognizes it has a bit of an image problem among some people in Hollywood. It appears that the company is now trying to change that.
OpenAI just poached Charles Porch from Meta, where he oversaw celebrity partnerships for over a decade, as Vanity Fair reported earlier. Porch is generally recognized for helping make Instagram the cultural juggernaut it is today by helping celebrities who might have been confused by or disinterested in newfangled social media join and use the platform.
Porch has deep connections in the entertainment industry — celebrities like Harry Styles attended his lavish wedding this summer in France.
Porch wrote on his personal Instagram about his job change:
"From helping Beyoncé figure out how to launch an album exclusively on social media to onboarding Pope Francis to Instagram (he held my hands and asked me to pray for him) to watching creators become the next generation of entrepreneurs, the impact on culture that me and the team have been able to have is something that I take great pride in."
It's not clear exactly what Porch's new gig will entail. He told Vanity Fair that his first step will be to go on a "listening tour" to hear the hopes and fears about AI from creatives and celebrities. I've asked OpenAI for comment.
For Hollywood actors, filmmakers, and studio executives, those fears are pretty big. Why wouldn't Brad Pitt be alarmed to see a passably real AI-generated version of himself in a fist-fight against Tom Cruise?
The idea that AI could replace actors, screenwriters, and other creatives is alarming, especially as Hollywood as an industry is hurting. Box office sales haven't bounced back from the pandemic, streaming is complicated, fewer and fewer projects are being made, and efforts to cut costs by filming overseas have devastated Los Angeles' middle-class of film industry workers.
On top of that, AI is, as far as I can tell, widely considered a theft machine that gobbled up tons of images and videos from movies and TV for training data, largely without permission or compensation.
You can see a filmmaker or actor's point of view here: They stole my face and my work to build this tool, and now they want to use it to make soulless slop that will undercut the value of my work?
Why OpenAI's hire has a tough road ahead
Not great! I imagine Porch has his work cut out for him.
OpenAI and other AI companies have started making deals with Hollywood. Disney made a $1 billion deal with OpenAI around the time Sora 2 launched, licensing Disney characters like Mickey Mouse and Darth Vader, and also becoming a customer and investor in OpenAI. Lionsgate and AMC made deals allowing their catalogs to be used for training Runway. (Business Insider, through our parent company, has a somewhat similar deal with OpenAI.)
But those deals with studios, while they might stave off copyright lawsuits and create some cash flow, aren't winning over the hearts and minds of the celebrities and creatives — the kinds of people who make headlines when they call AI "horrifying."
Perhaps OpenAI is realizing that celebrities still hold the kind of cultural capital that can't be built in the Bay Area. And while OpenAI has been pretty successful in pushing its agenda in Washington, thanks to an AI-friendly administration, it still has an uphill battle to win over the general public, which remains fairly skeptical of AI.
And for that, you need to get the celebs on board. There's a beautiful irony now that these big AI companies are paying big bucks to hire human writers, and VCs are now obsessed with the concept of "taste."
It turns out that kinds of "soft skills" that had long been undervalued in Silicon Valley are more relevant than ever now that AI can do a lot of the technical work. And someone like Charles Porch, who has the connections and ability to charm a roomful of Hollywood types and other cultural elites, is more valuable than ever. That's the kind of job AI can't take.
Read the original article on Business Insider
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