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A Starbucks branch in South Korea caused outrage with a marketing campaign launched on the anniversary of the 1980 Gwangju massacre, leading to the immediate halt of the operation and the firing of the Starbucks Korea CEO.
The CEO of Starbucks Korea has been sacked following a promotion campaign that drew criticism for allegedly mocking the country's democratization struggle.
Starbucks Korea has sacked its CEO following widespread backlash and calls for a boycott over a controversial 'Tank Day' marketing campaign. The promotion led to a significant marketing fiasco for the company.
The CEO of Starbucks Korea was fired following widespread public outrage over a 'Tank Day' promotional event that was perceived to evoke a brutal military crackdown on democracy. Shinsegae chairman, whose company operates Starbucks in South Korea, subsequently issued an apology for the controversial campaign.