
Migros Launches New "Story Mania" Promotion with Tonie Audio Plays
Swiss retailer Migros is launching a new "Story Mania" promotion, offering six exclusive Tonie audio plays featuring their "Mimigs" superheroes, aiming to appeal to young families.
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Swiss retailer Migros is launching a new "Story Mania" promotion, offering six exclusive Tonie audio plays featuring their "Mimigs" superheroes, aiming to appeal to young families.

A dispute concerning a Tonies convertible bond and alleged proprietary trading has led to the departure of senior management at Berenberg Bank, raising questions about the bank's involvement.

Tonies has collaborated with Hasbro Games to introduce the Tonieplay Hasbro Collection, a screen-free gaming experience that reinterprets classic board games like 'Monopoly', 'Game of Life', and 'Guess Who'.
German toy manufacturer Tonies saw its revenue jump by 31 percent to 630 million euros last year, with plans to further popularize its Toniebox audio play devices internationally.

Tonies' audio playboxes, which operate without screens, are experiencing significant success and growth, appealing to parents concerned about children's media consumption habits.

The popular preschool series Bluey is expanding into the screen-free audio platform Toniebox through a new partnership between Tonies and BBC Studios, bringing its characters to audio play.

Christian Ulmen was replaced in his voice acting role for the 'Grüffelo' audio plays by Tonies following abuse allegations and complaints from parents.

Parents already know the magic of the Toniebox — the screen-free audio player that lets kids listen to stories and songs by placing collectible figures on top.

The Düsseldorf-based company Tonies is releasing a more affordable version of its Toniebox, aiming to reduce controversial smartphone use among children and comparing its market strategy to Netflix.

German toymaker Tonies plans to double its revenue by 2030, partly through new partnerships such as a deal with Bluey. This strategic move is part of the company's broader growth ambitions.

Christian Ulmen will no longer voice the mouse in "Grüffelo" audio plays for Tonies, as the company responded to concerns from parents and retail partners following abuse allegations.