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Twosome Place has launched its first American location in Virginia, introducing its signature cake-and-coffee pairing model to the U.S. market. The expansion marks a strategic growth phase for the South Korean beverage brand as it competes in America's crowded café sector.
Rival coffee chains are eroding Starbucks Korea's market dominance following its 'Tank Day' controversy, with payment data showing Twosome Place surpassing Starbucks in monthly card sales for three consecutive months.
Premium US ice cream brand Van Leeuwen is set to launch in South Korea this summer, with its first store opening near Gangnam Station in Seoul through a master franchise agreement with A Twosome Place.