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Industry veterans have debuted aTwist, a digital streaming service dedicated to short-form microdramas tailored for mobile consumption. The platform aims to capture younger audiences by offering bite-sized horror, comedy, and animated content.
Jesse Tyler Ferguson and Justin Mikita are producing a new musical comedy microseries titled 'Theater Kids Vs. Zombies' for aTwist.
aTwist, a microseries studio, is venturing into the unscripted business and has announced the hiring of Josh Silberman, Lisa Roos, and Jamie Denenberg.
Founded by television veterans Jana Winograde, Susan Rovner, and Lloyd Braun, the new vertical platform debuts with a diverse lineup of scripted, unscripted, and animated originals.
aTwist, a new company founded by Hollywood veterans, has partnered with National CineMedia to advertise their microdrama series and promote products during pre-show segments in theaters.
Hartbeat, Kevin Hart's production firm, will produce original vertical-format content for the aTwist microdrama platform, expanding into short-form digital video.
Bradley Bell, creative chief of 'The Bold and the Beautiful,' is venturing into microseries production with 'Hollywood Starlet' for the aTwist platform.