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Apple held a major launch event today, introducing its first-ever foldable smartphone alongside the new iPhone 18 series. The company showcased its latest hardware innovations, with the foldable device expected to carry a premium price tag.
Recent leaks from international carriers suggest that Apple's forthcoming iPhone 18 Pro series and the anticipated foldable iPhone Ultra will carry significantly higher price tags, with the latter potentially exceeding $2,000.
With the official release imminent, analysts and reviewers are evaluating the expected specifications and value propositions of Apple's upcoming iPhone 18 series to help consumers choose the right device.
Apple has announced that WWDC 2026 will commence on June 8, 2026, with expectations for the unveiling of iOS 27 and the iPhone 18 series, alongside new Apple Watch models, at a separate event in September.
Reports suggest that Apple's first foldable iPhone, the iPhone Fold, may launch later than the upcoming iPhone 18 series.
Apple has scheduled its next major product event for September 9, where it will unveil the iPhone 18 lineup alongside its debut foldable smartphone. The upcoming devices are expected to feature significant design changes and premium pricing.
Apple has officially promoted hardware chief John Ternus to CEO, marking the end of Tim Cook’s decade-long tenure as chief executive. Cook will remain with the company as executive chair and received a $47 million compensation package for his new role.
Apple has officially scheduled its upcoming product event for September 9, where the company will unveil the next generation of iPhones. Industry reports indicate the release will feature significant camera enhancements and refined design elements across the lineup.
Apple is rumored to be releasing its most expensive foldable iPhone in September, alongside the new iPhone 18 series, with sources indicating the company will confirm these details at its annual summer event.
Reports indicate that Apple's upcoming iPhone 18 series is expected to be rolled out in phases, with details emerging about what consumers can anticipate from the new models.
BofA maintained its positive stance on the tech giant, expecting strong sales momentum driven by the upcoming release of the iPhone 18 series.
Rumors suggest Apple is preparing a significant architectural shift for its upcoming iPhone lineup, with industry watchers identifying the 2027 standard iPhone as a potential breakthrough product.
According to analyst Ming-Chi Kuo, the base and slimmed-down models of the upcoming iPhone 18 series are expected to include more memory than their predecessors, though the increase may not be substantial.
Apple is reportedly considering absorbing increasing component costs for its upcoming iPhone 18 series, a strategy aimed at maintaining stable pricing for consumers while securing supply and market share amid global shortages.