Swatch x Audemars Piguet Watch Launch Sparks Global Chaos
The launch of the Swatch x Audemars Piguet collaboration watch led to widespread chaos, long queues, and fights at stores across Europe and New York. Police even deployed tear gas outside a Paris store as fans rushed to purchase the limited edition timepiece, which quickly appeared on the resale market at inflated prices.
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Mayhem breaks out at Swatch stores as fans rush to nab its Audemars Piguet pocket watch collab
Police in Le Chesnay, France, guard a Swatch store on Saturday as crowds gathered to buy its new pocket watch, a collaboration with luxury watchmaker Audemars Piguet. Henrique Campos / Hans Lucas via AFP Audemars Piguet and Swatch dropped their new collaboration on Saturday. Police responded to Swatch stores worldwide due to large crowds. Some fans camped outside the Times Square Swatch store days ahead of the debut. The release of the new Audemars Piguet and Swatch pocket watch was not exa...
Read full article →Swatch store closures highlight luxury frenzy, resale fever
Read full article →Audemars Piguet x Swatch's Affordable Watch Launch Sparks Lines Across World
Audemars Piguet x Swatch's Affordable Watch Launch Sparks Lines Across World Luxury watchmakers Audemars Piguet and Swatch have done the unthinkable: unveiling a new, affordable collaboration aimed at younger buyers, with prices ranging from $400 to, of course, $420. Called the "Royal Pop," the affordable handheld watch inspired by pop art is clearly a mass-market move aimed at stimulating the Swiss watch market after muted activity over the last few years, following the massiv...
By Tyler Durden
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