India's Enduring Obsession with Gold: Tradition, Investment, and Market Growth

India's centuries-old love for gold continues, evolving from tradition to a modern investment, with women holding vast reserves and the market poised for significant growth, including digital gold and ETFs.

20 May, 15:33 — 20 May, 15:33

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Times of IndiaMostly Factual2h ago

24K love for gold: Why is India obsessed with the yellow metal?

India's enduring love for gold spans centuries, evolving from tradition to modern investment. Women hold vast reserves, and the market is set for significant growth. Digital gold and ETFs are gaining traction alongside traditional jewellery. Gold remains a symbol of prosperity, security, and auspiciousness for Indians across generations.

By SHIVANGHI PAYAL

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India's Enduring Obsession with Gold: Tradition, Investment, and Market Growth

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24K love for gold: Why is India obsessed with the yellow metal?

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