NBA Embraces Content Creators While Protecting Live Sports Rights

The NBA is navigating the balance of embracing content creators to expand its reach while safeguarding the lucrative live sports rights that are its primary revenue source.

19 Feb, 17:08 — 19 Feb, 17:08

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cnbc4d ago

The NBA wants to embrace content creators without degrading its golden goose of live sports rights

The NBA has embraced content creators, but all the money fueling professional sports leagues are in live rights, and YouTube could be a replacement.

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NBA Embraces Content Creators While Protecting Live Sports Rights

Read at source (1 outlet)

The NBA wants to embrace content creators without degrading its golden goose of live sports rights

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