Paramount’s First Upfront Under Skydance Touts Tech, Sports and the Company’s Rebirth

Paramount Skydance held its first upfronts presentation for advertisers Thursday, gathering media buyers, talent and reporters on the Melrose Avenue lot to hear the new-ish company’s marketing pitch. Paramount will continue the road show in the coming days, with several more meetings and events planned in markets including New York. But this week’s event — […]

By Varietyschneider