Mattel Banking On Gen X To Introduce ‘Masters Of The Universe’ To New Generation — Web Summit

Mattel is banking on Gen X to pass the torch and give the Masters of the Universe movie and toys a multi-generational boost. The MGM and Mattel Masters of the Universe big-screen adaptation hits movie theaters in the U.S. on June 5. Describing He-Man as a niche fan-favorite IP, Jess Kirkman, Global Head of Brand […]

By Stewart Clarke