Premium vs scale: Hyundai, Tesla clash in robot pricing

Hyundai Motor Group and Tesla are heading toward a second realm following their automotive rivalry — this time in humanoid robotics, extending a competitive dynamic first forged in the electric vehicle market. Tesla’s history of using aggressive pricing to defend and expand its EV dominance suggests it could deploy a similar strategy in robotics, setting up a potential price war as the market begins to scale. According to a recent report by the Export-Import Bank of Korea, Hyundai is expected to

By The Korea Herald