World Cup Final benefits from huge out-of-home viewing numbers

Nielsen’s expanded out-of-home measurement appears to have materially boosted the reported audience for the 2026 FIFA World Cup final, complicating comparisons with previous tournaments. A new analysis from Octagon found that 26% of Fox’s audience watched the World Cup final out-of-home. That is the equivalent of 10.1 million people. The percentage is the second highest…