In an AI world, taste is a competitive advantage for brands

Marketing leaders gathered during the 2026 Cannes Lions for. a roundtable on "The AI Marketer" BI AI is enhanced by human creativity, making originality more crucial in marketing strategies today. Brands are moving from AI experimentation to long-term integration for better business outcomes. Marketing roles decline sharply; AI proficiency and impact measurement are key for job security. AI hype may finally be giving way to something more interesting: Taste. At Business Insider's "The AI Ma...