‘The Devil Wears Prada 2’ Is Drawing Tourists to Milan Prompting an 18% Increase in Visitors to the Film’s Locations in Italy’s Fashion Capital

“The Devil Wears Prada 2” is making a heavenly impact on Milan. Just a few months after the theatrical release in May of the long-awaited sequel to “The Devil Wears Prada” – that was partly shot in Italy’s fashion capital that serves as a glitzy backdrop for the film’s third act – pedestrian traffic from […]

By Nvivarelli