Baskin-Robbins scoops up Korea’s gender reveal trend

Baskin-Robbins is seeing a new kind of customer request — expectant parents looking to turn a pint into a gender reveal. Searching “ice cream gender reveal” on social media returns a flood of images and videos showing people scooping into what appears to be plain vanilla ice cream, only to reveal a hidden layer of pink or blue beneath. For the sweet reveal, a helping hand from store staff is key, according to Instagram posts. Rather than learning the baby’s sex themselves, some expectant parents

By The Korea Herald