My small business modernized a 2,000-year-old tourniquet. We've already sold hundreds of kits through word of mouth.

Hannah Herbst is the CEO of Golden Hour Medical. Jennifer Ortiz for BI Golden Hour Medical develops products to help bystanders in emergencies. Its automatic tourniquet provides an easy-to-follow audiovisual guide for controlling bleeding. Community outreach and word of mouth have helped the company grow organically across industries. This as-told-to is based on a conversation with Hannah Herbst, CEO of Golden Hour Medical, a Boca Raton, Florida, company that created AutoTQ, an automatic t...