How Instagram’s ‘PG-13’ Branding for Teens Unraveled

The social media giant, under legal pressure from the Motion Picture Association, has retreated from its use of the movie rating in its marketing.

By Julia Jacobs and Callie Holtermann

Meta’s Instagram Agrees to Add Disclaimer to Use of PG-13 in Describing Teen Accounts After Movie Studios Threw Legal Flag

Instagram will continue to use the movie industry’s PG-13 rating in referring to its parent-controlled Teen Accounts — but it’s going to add a disclaimer explaining that “There are lots of differences between social media and movies.” The Motion Picture Association and Meta Platforms have reached a resolution relating to Meta’s use of the MPA’s […]

By Todd Spangler

Instagram Will “Substantially Reduce” Use of PG-13 Rating in Deal With Motion Picture Association

The Meta platform had unveiled teen accounts "inspired" by the MPA's rating late last year.

By Alex Weprin

Meta To Limit PG-13 References For Instagram Teen Accounts, Add Disclaimer, After Pressure From MPA

Meta is scaling back and qualifying its use of the Motion Picture Association’s trademarked PG-13 film rating for Instagram Teen Accounts. It appropriated the 60-year-old moniker last fall to reassure parents amid controversy around over youth engagement on the platform. Meta agreed to “substantially reduce” its references to the PG-13 mark and add a disclaimer […]

By Jillg366

Meta to limit PG-13 rating use for teen accounts in Motion Picture Association deal