Meet Bruce. He’s Got a Long Line of Advertising Mascots to Honor in Quest to Sell for Procter & Gamble

Consumer-products giant Procter & Gamble has created some of the advertising industry’s most durable icons, from Mr. Clean and Mr. Whipple to, more recently, a family of cartoon bears for Charmin. The company hopes to add something new to the list. Weed-killers don’t usually rely on animated spokes-characters to make their pitch to consumers, but […]

By Brian Steinberg