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Mattel Reports $18 Million Loss Despite Sales Boost from Movies

Mattel experienced an $18 million loss, even as its movie ventures, including the Masters of the Universe film, contributed to increased toy sales.

5 Aug, 13:20 — 5 Aug, 13:20
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forbes11d ago

Movies Give Mattel A Sales Lift, But Toymaker Reports $18 Million Loss

Mattel executives called the Masters of the Universe movie a success in terms of toy sales despite disappointing box office results.

By Joan Verdon, Senior Contributor

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