Pinkberry CEO Recounts Challenges in Bringing Brand to Ghana

The CEO of Pinkberry has shared the story of the brand's journey to Ghana, including an initial failed attempt and struggles with pricing in the Kumasi store.

3 Jun, 15:15 — 3 Jun, 15:15

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myjoyonlineMixed3h ago

My first attempt to bring Pinkberry to Ghana failed – CEO recounts journey

The Chief Executive Officer of Crown Peak Holdings, Dr. Kobbina Tuyee Awuah, has revealed that his first attempt to bring the Pinkberry brand to Ghana was unsuccessful.

By Emmanuel Tetteh

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Pinkberry CEO Recounts Challenges in Bringing Brand to Ghana

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My first attempt to bring Pinkberry to Ghana failed – CEO recounts journey

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