Facing AI and a tough job market, gen Z turns to entrepreneurship: ‘I have to prove myself’

As AI erases the bottom rungs of the corporate ladder, some gen Z workers skip the entry level to become their own CEOs When Ashley Terrell graduated from the University of Hawaii in 2024, she planned to find a job in marketing, maybe for a tech company. She had a bachelor’s degree in business administration and a college résumé that included a student marketing job for Red Bull. But after months of applying, her only offer was to work in the power tools section at Home Depot. “It was quite a...

By Arielle Pardes