17 creator-economy startups to watch in 2026, according to VCs

Creator economy startup founders Tiffany Lopinsky (ShopMy), Misbah Uraizee (Nectar Social), and Mikey Shulman (Suno). Courtesy of ShopMy; Courtesy of Nectar Social; Jimmy Fontaine. The creator economy is getting a boost with AI-fueled investments. Business Insider asked venture capitalists which creator startups they felt showed promise. Here are 17 startups to watch in areas from AI tools to live shopping startups, according to VCs. The creator economy looks a lot different than its 2022 s...