PERSPECTA

News from every angle

Back to headlines

Starbucks Korea CEO Fired Over Controversial 'Tank Day' Promotion

The CEO of Starbucks Korea was fired following widespread public outrage over a 'Tank Day' promotional event that was perceived to evoke a brutal military crackdown on democracy. Shinsegae chairman, whose company operates Starbucks in South Korea, subsequently issued an apology for the controversial campaign.

18 May, 16:50 — 19 May, 13:40
PostShare

Source Diversity

Source Diversity

Excellent (92/100)
20 sources33/33
Spectrum spread4/5 buckets covered25/33
Far L3
Far Left (3)
NYTCNNThe Guardian
Left6
Left (6)
Daily MaverickAl Jazeerajapan-timeshotnewsindian-expressBBC
Center4
Center (4)
yonhap-englishKorea HeraldReutersSCMP
Right7
Right (7)
seeking-alphadh-les-sportschannel-news-asiaberlingskegulf-newskorea-joongangstraits-times
Far R
Geographic diversity14 regions34/34
US3South Korea3UK2Singapore2South Africa1Qatar1Japan1Romania1India1Belgium1Intl1Denmark1Hong Kong1UAE1

Sources

Showing 13 of 20 sources
ReutersVery High39d ago

Starbucks Korea head fired after 'Tank Day' promotion sparks public uproar - TradingView

Starbucks Korea head fired after 'Tank Day' promotion sparks public uproar  TradingView

Read full article →
BBCHigh39d ago

Starbucks Korea sacks CEO over controversial 'Tank Day' promotion

Starbucks withdrew the campaign for its drink tumblers after many said it referenced a bloody crackdown.

Read full article →
NYTMostly Factual39d ago

Starbucks Korea CEO Fired Over ‘Tank Day’ Ad Evoking Country’s Brutal History

A marketing campaign called “Tank Day” coincided with the anniversary of a military dictatorship’s crackdown on pro-democracy demonstrators.

By John Yoon

Read full article →
The GuardianMostly Factual40d ago

CEO of Starbucks in South Korea fired over controversial ad campaign

The ‘Tank Day’ event has been described as ‘malicious mockery’ of a deadly crackdown on pro-democracy protesters The chief executive of Starbucks in South Korea has been fired after the company ran a promotional event using slogans that evoked a massacre of pro-democracy protesters during the country’s dictatorship era, sparking outrage and boycott calls. The coffee chain launched a “Tank Day” campaign on 18 May for its “Tank” tumbler series. The date coincides with one of the most politicall...

By Raphael Rashid in Seoul

Read full article →
Al JazeeraMostly Factual39d ago

Starbucks Korea CEO fired over promotion that evoked military crackdown

'Tank Day' marketing campaign provoked backlash for eliciting bloody suppression of 1980 Gwangju uprising.

Read full article →
CNNMostly Factual39d ago

Starbucks Korea CEO fired after ‘Tank Day’ promo evokes brutal crackdown on democracy - CNN

Starbucks Korea CEO fired after ‘Tank Day’ promo evokes brutal crackdown on democracy  CNN

Read full article →
SCMPMostly Factual39d ago

Starbucks Korea boss loses job after ‘Tank Day’ promotion misfires

South Korea’s food conglomerate Shinsegae ⁠Group has ⁠fired the head ⁠of Starbucks Korea after a promotion campaign sparked public uproar on the anniversary of pro-democracy protests. Shinsegae, the South Korean licensee of ‌the US coffee chain, said in a statement on Monday that chairman Chung Yong-jin sacked Sohn Jeong-hyun, the head of Starbucks Korea, for carrying out “inappropriate marketing”. Hours earlier the South Korean coffee chain launched ⁠a “Tank Day” promotion, which South Korea...

By Reuters

Read full article →
straits-timesMostly Factual39d ago

Starbucks Korea head fired after ‘Tank Day’ promotion sparks public uproar - The Straits Times

Starbucks Korea head fired after ‘Tank Day’ promotion sparks public uproar  The Straits Times

Read full article →
japan-timesMostly Factual39d ago

Starbucks South Korea head fired after ‘Tank Day’ promotion sparks public uproar

The coffee chain's "Tank Day" campaign began Monday, which also marks Democratization Movement Day commemorating the student-led Gwangju Uprising of May 1980.

Read full article →
Korea HeraldMostly Factual39d ago

Shinsegae chief apologizes over Starbucks Korea ‘Tank Day’ backlash

Shinsegae Group Chair Chung Yong-jin on Tuesday issued a formal apology over Starbucks Korea’s “Tank Day” marketing campaign, vowing to overhaul the retail group’s decision-making process. “Starbucks Korea, a Shinsegae Group affiliate, yesterday conducted an unforgivable, inappropriate marketing campaign that should have never happened,” he said. “As a result, it left a deep scar on the souls of the May 18 Democratization Movement, their bereaved families and the public. On behalf of (Shinsegae

By The Korea Herald

Read full article →
yonhap-englishMostly Factual39d ago

(LEAD) Shinsegae chairman offers apology over Starbucks Korea's 'Tank Day' event - Yonhap News Agency

(LEAD) Shinsegae chairman offers apology over Starbucks Korea's 'Tank Day' event  Yonhap News Agency

Read full article →
seeking-alphaMixed39d ago

Starbucks Korea chief fired after controversial marketing campaign sparks backlash

Read full article →
Daily MaverickMostly Factual39d ago

Starbucks Korea head fired after 'Tank Day' promotion sparks public uproar - Daily Maverick

Starbucks Korea head fired after 'Tank Day' promotion sparks public uproar  Daily Maverick

Read full article →

Coverage Timeline

First report: The Guardian · 18 May, 16:50Full coverage: 20 · 21hWindow: 21h
The Guardian18 May, 16:50First to report

CEO of Starbucks in South Korea fired over controversial ad campaign

9h later
straits-times19 May, 01:46

Starbucks Korea head fired after ‘Tank Day’ promotion sparks public uproar - The Straits Times

korea-joongang19 May, 02:15

Shinsegae Group chairman issues apology over Starbucks Korea's 'Tank Day' marketing campaign - Korea JoongAng Daily

gulf-news19 May, 02:34

Starbucks Korea CEO sacked over 'Tank Day' campaign that evokes 1980 massacre - Gulf News

SCMP19 May, 03:03

Starbucks Korea boss loses job after ‘Tank Day’ promotion misfires

berlingske19 May, 03:06

Sydkoreas Starbucks-chef fyret efter kampagne om historisk massakre

Reuters19 May, 03:18

Starbucks Korea head fired after 'Tank Day' promotion sparks public uproar - TradingView

channel-news-asia19 May, 03:49

Starbucks Korea CEO sacked over 'Tank Day' campaign that evokes 1980 massacre

BBC19 May, 04:23

Starbucks Korea sacks CEO over controversial 'Tank Day' promotion

1h later
dh-les-sports19 May, 05:28

Le patron de Starbucks limogé en Corée du Sud après une pub polémique: "Je suis révolté par cette conduite inhumaine et honteuse"

indian-express19 May, 05:50

Starbucks Korea head fired: Why a ‘Tank Day’ tumbler promo sparked public outrage

seeking-alpha19 May, 06:02

Starbucks Korea chief fired after controversial marketing campaign sparks backlash

Korea Herald19 May, 06:17

Shinsegae chief apologizes over Starbucks Korea ‘Tank Day’ backlash

yonhap-english19 May, 06:41

(LEAD) Shinsegae chairman offers apology over Starbucks Korea's 'Tank Day' event - Yonhap News Agency

hotnews19 May, 07:22

Starbucks a provocat un val de furie din cauza unei campanii publicitare „nepotrivite” în Coreea de Sud

japan-times19 May, 07:28

Starbucks South Korea head fired after ‘Tank Day’ promotion sparks public uproar

CNN19 May, 08:04

Starbucks Korea CEO fired after ‘Tank Day’ promo evokes brutal crackdown on democracy - CNN

1h later
Al Jazeera19 May, 09:25

Starbucks Korea CEO fired over promotion that evoked military crackdown

2h later
Daily Maverick19 May, 10:58

Starbucks Korea head fired after 'Tank Day' promotion sparks public uproar - Daily Maverick

3h later
NYT19 May, 13:40Latest update

Starbucks Korea CEO Fired Over ‘Tank Day’ Ad Evoking Country’s Brutal History