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Swatch CEO Views Launch Crowds as "Good News" Despite Chaos

Swatch CEO Nick Hayek Jr. described the "overcrowding like hell" at some UK stores during a watch launch as "good news," despite the chaos it caused.

19 May, 14:12 — 19 May, 14:12
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BBCHigh2d ago

Swatch boss says crowds are 'good news' after watch launch sparks chaos

Nick Hayek Jr says the pocket watch launch saw "overcrowding like hell" at a small number of its UK stores.

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