JetBlue Sued Over Alleged Use of Personal Data for Pricing
JetBlue is facing a lawsuit accusing the airline of engaging in 'surveillance pricing' by allegedly using customers' personal data to set and raise ticket fares. The lawsuit claims the airline tracks individual information to manipulate pricing.
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JetBlue sued over claims it uses customers’ personal data to set ticket prices
Lawsuit follows exchange on X in which airline suggested customer should clear their cache or book with incognito window Sign up for the Breaking News US email to get newsletter alerts in your inbox JetBlue has been sued in a proposed class action claiming it uses customers’ personal data to set ticket prices, after its response to a social media post raised concern that the carrier employed “surveillance pricing” to make flying more expensive. According to a complaint filed late Wednesday ...
By Reuters
Read full article →JetBlue sued over ‘surveillance pricing’ claims of tracking personal data to raise fares
The lawsuit followed an exchange on X after a passenger asked JetBlue about a pricing surge and the airline said to try ‘clearing your cache and cookies or booking with an incognito window’
By Jonathan Stempel
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