Don’t Expect Product Placement in GTA 6 — the CEO of Take-Two Says It Won't Do Real World Brand Partnerships Because 'All the Brands Are Made Up'

Grand Theft Auto 6 is poised to become the biggest entertainment launch of all-time, potentially even the best-selling game ever. So you’d think there would be a huge opportunity for Rockstar Games and parent company Take-Two to make millions of dollars from in-game product placement. But it sounds like Take-Two is happy leaving that extra money on the table, simply because real-world brand partnerships wouldn’t fit in the parody-packed world of GTA.

By Wesley Yin-Poole