Inside the hype train for Trader Joe's TikTok-viral lavender tote bag

Trader Joe's released lavender tote bags. The internet went crazy. John Lee, Maddie Bhattacharyya TikTok's newest collectible obsession: Trader Joe's lavender tote. The purple tote launched in March, and fans descended on stores to grab them. The grocer's totes sell for high markups on eBay and Etsy. Maddie Bhattacharyya said that when she saw the new Trader Joe's lavender tote bag online, she stopped "mid-scroll." "Lavender is my favorite color, so seeing it on a Trader Joe's bag felt almo...