Spotify Executive Sulinna Ong Joins U2 Management

Sulinna Ong, a former Spotify executive, has departed the company to join U2's management team as a partner. This move signifies a notable shift in her career within the music industry.

26 May, 16:24 — 26 May, 19:41

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Why this matters

Sulinna Ong's move from a major streaming platform to managing a legendary band like U2 signifies a significant shift in music industry talent flow. Her experience at Spotify, particularly in editorial, suggests a potential focus on content strategy and audience engagement for U2's future projects.

Key entitiesSulinna Ong U2 Spotify Irving Azoff Jeffrey Azoff United Talent Agency (UTA)Jay Wheeler

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Moderate (29/100)

3 sources25/33

Spectrum spread— 1/5 buckets covered0/33

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billboardhollywood-reportervariety

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Geographic diversity— 1 region4/34

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ℹAll sources from US region

Sources

Showing 3 of 3 sources

varietyMostly Factual69d ago

Music Industry Moves: Puerto Rican Star Jay Wheeler Signs With UTA; Sulinna Ong Joins U2’s Management as Partner

United Talent Agency has signed Latin music star Jay Wheeler for global representation in all areas. UTA will work alongside Wheeler across live touring, media, brand partnerships, filmed entertainment, and additional strategic opportunities worldwide. The singer has scored three Latin Grammy nominations, most recently for Best Urban/Fusion Performance with “Roma” from his eighth studio album, […]

By Jem Aswad

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hollywood-reporterMostly Factual69d ago

Spotify Exec Sulinna Ong Departs to Join U2 Management

"What's struck us about Sulinna is the flair, finesse, and clarity she brings to both the art and the audience," the band said in a statement of her appointment.

By Ethan Millman

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billboardMostly Factual69d ago

U2 Hires Former Spotify Executive Sulinna Ong As Management Partner

Ong, who was previously the global head of editorial at Spotify, will work alongside band managers Irving and Jeffrey Azoff.

By Lyndsey Havens

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Coverage Timeline

First report: variety · 26 May, 16:24|Full coverage: 3 · 3h|Window: 3h

variety26 May, 16:24First to report

Music Industry Moves: Puerto Rican Star Jay Wheeler Signs With UTA; Sulinna Ong Joins U2’s Management as Partner

2h later

hollywood-reporter26 May, 18:00

Spotify Exec Sulinna Ong Departs to Join U2 Management

2h later

billboard26 May, 19:41Latest update

PERSPECTA

PERSPECTA

Spotify Executive Sulinna Ong Joins U2 Management

Why this matters

Source Diversity

Source Diversity

Sources

Music Industry Moves: Puerto Rican Star Jay Wheeler Signs With UTA; Sulinna Ong Joins U2’s Management as Partner

Spotify Exec Sulinna Ong Departs to Join U2 Management

U2 Hires Former Spotify Executive Sulinna Ong As Management Partner

Coverage Timeline

Music Industry Moves: Puerto Rican Star Jay Wheeler Signs With UTA; Sulinna Ong Joins U2’s Management as Partner

Spotify Exec Sulinna Ong Departs to Join U2 Management

U2 Hires Former Spotify Executive Sulinna Ong As Management Partner

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