John Ternus is replacing Tim Cook as Apple CEO. But he faces a big challenge in AI

Currently a vice-president of hardware engineering with Apple, Ternus has overseen the product design of much of the company's tech, from AirPods to the Macbook Neo. But Apple has struggled on the AI front in recent years, and how Ternus will approach it remains a question.

Apple's incoming CEO faces a fresh set of marketing challenges

Apple's incoming CEO pick is a bet on going back to its hardware roots, but that could be less of a moat in the AI era. Bloomberg/Getty Images A version of this post appears in the CMO Insider newsletter. You can sign up for Business Insider's weekly marketing newsletter here. Apple's incoming CEO, John Ternus, is set to inherit an intriguing marketing challenge from his predecessor, Tim Cook. By most metrics, Cook is leaving the company's longtime hardware chief with a brand in top shape. ...

What Apple's naming of John Ternus as CEO tells us about the future of the company

Tim Cook gives employees three reasons he chose now to step down as Apple CEO

Tim Cook is stepping down as Apple CEO after 15 years, deeming it the 'textbook succession' he envisioned. He cited a thriving business, a robust product pipeline including a foldable iPhone and AI wearables, and hardware chief John Ternus's readiness as key factors. Ternus, set to take over, expressed excitement about Apple 'changing the world once again' with AI.

By TOI TECH DESK

Apple’s Next CEO Ternus Inherits a Bold Gamble on Hardware

In announcing on Monday that John Ternus would be succeeding Tim Cook as chief executive officer of Apple Inc. this year, the company’s board made it clear: We’re a hardware company and we’re going with the hardware guy.

By Dave Lee