Amazon Shifts Podcast Strategy, Focuses on Creators Like Kelce Brothers

After restructuring its podcast company, Amazon has established a new department prioritizing creators, beginning with football stars Jason and Travis Kelce.

24 Apr, 15:30 — 24 Apr, 15:30

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NYTMostly Factual1d ago

It Was Just a Podcast. Now, It’s Kelce Land.

When Amazon gutted its podcast company, it built a new department that made creators kings, starting with the football stars Jason and Travis Kelce.

By Jessica Testa

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Amazon Shifts Podcast Strategy, Focuses on Creators Like Kelce Brothers

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It Was Just a Podcast. Now, It’s Kelce Land.

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