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Massive KitKat Heist Becomes Crisis PR Success Story for Nestlé
A massive heist involving over 400,000 KitKat bars, stolen from a truck traveling from Italy to Poland, was successfully transformed into a viral marketing moment, showcasing how the company turned a bad PR situation to its advantage. The Wall Street Journal further detailed how this incident became a crisis PR gold for Nestlé.
31 Mar, 16:03 — 1 Apr, 07:31
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wsjHigh10d ago
How a Massive KitKat Heist Turned Into Crisis PR Gold - wsj.com
How a Massive KitKat Heist Turned Into Crisis PR Gold wsj.com
Read full article →The IndependentMostly Factual11d ago
KitKat heist becomes latest example of companies turning bad PR to their advantage
More than 400,000 bars were stolen – something the company managed to turn into a viral marketing moment
By Graig Graziosi
Read full article →VnExpressMixed11d ago
Thieves stole 413,793 KitKat bars in Europe, but every single one is traceable
A truck carrying more than 12 metric tons of KitKat bars from a new chocolate range vanished last week while traveling from a factory in central Italy to Poland, the company confirmed on March 28.
Read full article →Coverage Timeline
First report: The Independent · 31 Mar, 16:03|Full coverage: 5 · 18h|Window: 18h
