Lululemon Founder Criticizes Brand's Direction and Customer Base

Lululemon founder Chip Wilson voiced strong criticism, stating the brand has lost its unique appeal and is now catering to customers who prefer 'generic athletic brands' following the appointment of a new CEO.

29 Apr, 22:11 — 29 Apr, 22:11

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marketwatchMostly Factual3d ago

Lululemon has lost its cool, and is stuck with customers who only follow ‘generic athletic brands,’ founder says

After a weeklong silence following Lululemon’s new CEO pick, Chip Wilson, the struggling yoga-wear’s founder-turned-most vocal critic, weighed in on Wednesday.

By Bill Peters

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Lululemon Founder Criticizes Brand's Direction and Customer Base

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Lululemon has lost its cool, and is stuck with customers who only follow ‘generic athletic brands,’ founder says

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