The Cannes Lions deal the ad industry is buzzing about — and what it means

Ad industry insiders are buzzing. Frédéric Pasquini for BI A version of this post appears in Cannes Diary, a daily pop-up newsletter covering Cannes Lions. Sign up for Business Insider's weekly marketing newsletter, CMO Insider. Walmart scored the deal everyone's talking about in Cannes this year. Adtech yacht row, which was ungenerously — though amusingly — dubbed "the ruins of the open internet" by Digiday in its "official judgmental map of Cannes Lions 2026," was buzzing Tuesday with the...