The Award Idea That Was Supposed to Go in the Trash

"It almost ended up under the asphalt paver, but at the end of the day, we decided to switch to ¡Hola!"

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morgunbladidsnk39d ago

Verðlaunahugmyndin sem átti að fara í ruslið

„Minnstu munaði að þetta lenti undir malbiksvaltaranum en í lok dags ákváðum við að skipta yfir í ¡Hola! og kynna þá herferð fyrir Colas,“ segir Kristján Gauti Karlsson hjá Pipar\TBWA í frásögn þeirra Öggu Jónsdóttur af lygilegum árangri í Cannes.

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The Award Idea That Was Supposed to Go in the Trash

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Verðlaunahugmyndin sem átti að fara í ruslið

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