Soccer and fashion: Blurring the line between sportswear, streetwear and luxury culture

On a sweltering New York City summer afternoon a few years ago, I stumbled across a store I never expected to see tucked into a busy SoHo block. A few doors down from some of menswear’s most popular names, from the environmentally conscious utilitarian label Maharishi to Drake’s modern British tailoring and cult Japanese selvedge denim retailer Blue in Green, sat Classic Football Shirts, the online retailer that has become one of the world’s most popular destinations for vintage soccer jerseys.