Declining Alcohol Consumption Among Gen Z Challenges Beverage Industry

Alcohol consumption is decreasing, particularly among Generation Z, causing concern for spirits and beer producers who are exploring new strategies to adapt to this trend.

28 Feb, 13:01 — 28 Feb, 13:01

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faz3d ago

Alkoholkonsum sinkt: Wie Spirituosenkonzerne und Bierbrauer auf Trend zur Mäßigung reagieren

Die Gen Z trinkt immer weniger Alkohol. Doch auch andere Entwicklungen bereiten Spirituosenherstellern und Brauern Kopfzerbrechen. Was tun?

By Philip Plickert, Tillmann Neuscheler

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Declining Alcohol Consumption Among Gen Z Challenges Beverage Industry

Read at source (1 outlet)

Alkoholkonsum sinkt: Wie Spirituosenkonzerne und Bierbrauer auf Trend zur Mäßigung reagieren

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