$4 billion Vanta has a new CMO who wants to make security compliance marketing 'a little zingier'

Sarah Scharf is the new CMO of Vanta. Cayce Clifford A version of this post appears in the CMO Insider newsletter. Sign up for Business Insider's weekly marketing newsletter. Security-compliance software startup Vanta wants to become known as a "trust company" that can also have a bit of fun. It's entrusting a new CMO to get it there. Vanta has promoted its VP of marketing, Sarah Scharf, to CMO, the company exclusively told CMO Insider. In an interview, Scharf said the two tasks at the top ...