Madhya Pradesh alcohol data decoded: Women’s consumption rises even as national average falls

Madhya Pradesh sees a mixed trend in alcohol consumption, with a slight rise in women drinkers, surpassing the national average, while men's consumption remains just below. Chilled beer has become the state's top choice, overtaking traditional liquors. Concerns over illegal trade and social impacts are growing, fueling political debate as sales and government revenue surge.

By RK LAXMI AND ANKUR SIROTHIA