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Snap Acquires AR Firm Illumix to Enhance Augmented Reality Efforts

Snap has acquired Illumix, an augmented reality (AR) firm, in a strategic move to bolster its own augmented reality capabilities. This acquisition aims to strengthen Snap's position in the evolving AR market.

4 Jun, 13:00 — 4 Jun, 13:00
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varietyMostly Factual71d ago

Snap Acquires AR Firm Illumix in Bid to Boost Augmented Reality Efforts (EXCLUSIVE)

Snap, parent of Snapchat, has acquired spatial augmented reality company Illumix in a bid to boost its AR efforts. The company’s interest was spurred by Illumix’s work in scaling its mapping technology and building it out for real-world experiences. As part of the deal, Snap will adopt Illumix’s technology and platform as it seeks to […]

By Corbin Bolies

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Coverage Timeline

First report: variety · 4 Jun, 13:00Full coverage: 2 · 46mWindow: 46m
variety4 Jun, 13:00First to report

Snap Acquires AR Firm Illumix in Bid to Boost Augmented Reality Efforts (EXCLUSIVE)

seeking-alpha4 Jun, 13:46Latest update

Snap acquires Illumix

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