World Cup's Influence on International Tourism Explored

Travel companies are examining how the World Cup, beyond uniting football fans, can spark curiosity about host countries and inspire people to visit them.

11 Aug, 08:00 — 11 Aug, 08:00

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cbcHigh4d ago

The World Cup can make a country famous. Can it make people visit?

The World Cup did more than bring millions of fans together around soccer. Travel companies say watching countries compete on the world stage can also make people curious about what lies beyond the pitch — and inspire them to visit.

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World Cup's Influence on International Tourism Explored

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The World Cup can make a country famous. Can it make people visit?

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