Jipyeong takes makgeolli global with matcha, lychee twist

Jipyeong Brewery said Thursday it would launch two flavored makgeollis in North America — Jipyeong Matcha and Jipyeong Lychee — ahead of their Korean release, as it pushes to globalize the Korean rice wine. As Korean food gains global traction, traditional alcoholic beverages are drawing increased attention. Makgeolli, known for its smooth texture and relatively low alcohol content, is gaining popularity overseas as a versatile, food-friendly drink. To tap into global flavor trends, Jipyeong Bre

By The Korea Herald